Write a 1,050 – to 1,400-word paper in which you research two companies and do the following:

• Evaluate the internal and external environments of each company using an environmental scan.
• Analyze the competitive advantage of each company
• Evaluate the strategies each company uses to create value and gain competitive advantage.
• Examine the measurement guidelines each company uses to verify its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines that each company uses.

Format the paper consistent with APA guidelines. I will need the references and in text citations with the links that you use, please.

Please use the companies Walmart and Apple, Inc. If you can add a picture or some sort of graph that shows the measurements of effectiveness that would be awesome.

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