Explain marketing mix of alcohol monitoring system

create core strategies which include the value proposition and product proposition . Also have to provide a marketing mix and include the following:

1. Provide a detailed description of IMC approach and the corresponding promotion strategy necessary to send my message to my target market. For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing and sales promotion and how I would use them to communicate with the target segment.

2. Explain my rationale for choosing these specific elements.

3. Describe the message I wish to communicate based on the core strategy and explain my rationale for the message.

4. Develop a strategy to measure the effectiveness of the IMC.

5. Did the internet play a role in how I developed the marketing approach? Why or why not?

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