Explore the advantages and disadvantages of marketing tools used in healthcare.

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

Acute care

Ambulatory care

Assisted living

Continuing care retirement community

Critical access hospital

Dialysis care

Home health care

Hospice care

Long-term care

Memory care

Palliative care

Pediatric care

Primary care

Short-term care (e.g., post-surgery therapy)

Surgical care

Veterans Administration

Other (requires approval from instructor)

Next, select an environment/location:

Downtown New York City

Denver, Colorado

Mobile, Alabama

Boston, Massachusetts

Rural Minnesota

Savannah, Georgia

Los Angeles, California

Fort Worth, Texas

Anchorage, Alaska

Other (requires approval from instructor)

Finally, select three (3) marketing tools:

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