external analysis part 1 of strategic plan

You will perform an environmental scan for your target company.

FOR THIS ASSIGNMENT PLEASE USE CREDIT ACCEPTANCE IN SOUTHFIELD MICHIGAN AS CHOSEN COMPANY

Choose an organization according to the following:

Current employer
Most recent or former employer
Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000^® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Create a single PowerPoint slide that shows

Company Name
Company web address
Company industry
Environmental analysis in a four box format
- Upper right box – Competition: List major competitors and how they are winning or losing to your chosen company
- Upper Left Box – Economics: Show the industry status within the current economy and the firms status within the current economy
- Lower Right Box – Socio/Ethical: Show the industry standards for these items and how the firm stacks up with the competition
- Lower Left Bos – Trends: Explain the industry trends and where you think the industry is going.

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