The company that you are going to do research on is “lean cuisine”

GROUP Homework: Project Application Assignment

(Ch 9-Segmentation, Targeting, and Positioning)

Directions: EACH GROUP should identify and briefly describe the current target market(s) and positioning strategy for their assigned brand.

Assignment prompts:

1. Identify and describe the key customer segment(s) for your brand.
   • Identify: Which customer segment(s) are currently targeted? (list and provide the source)
     • Provide source(s): You should not be guessing the target market(s).
   • Briefly Describe Them: Who are they? What are they like? What are their needs? (2-3 sentences)
     • Note: that “geographic, demographic, behavioral, psychographic, and benefit are segmentation approaches NOT target markets.
2. How is this brand positioned? (1-2 sentences)

To receive full credit for this assignment:

• Your responses should reflect the concepts covered in chapter 9

this doesn’t has to be long, just make sure you answer all the questions correctly. thank you

and i have attached all the documents that you might need to use.

power point is about this chapter

and doc file is basic informations about this Lean Cusine that you can use.

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