1. Obtain the most recent annual report that is included in the current Dow 30 (http://www.cnbc.com/dow-components/). The report should contain at least three years of income statement data and two years of balance sheet data. This will be your base company – ALREADY SELECTED, APPL (APPLE)
2. Next, obtain the most recent annual report for one of the primary competitors of your base company. Again, the report should contain at least three years of income statement data and two years of balance sheet data – ALREADY SELECTED, MSFT (MICROSOFT)
3. For your base company, analyze at least three items on the income statement that would be important to an investor. Discuss whether your company’s performance related to those items appear to be improving, deteriorating, or remaining stable.
4. For your base company, analyze at least three items on the balance sheet that would be important to an investor. Discuss whether your company’s performance related to those items appear to be improving, deteriorating, or remaining stable.
5. Identify two items not included in (or derived from) the financial statements that you think would be important to someone considering whether to invest in your company. Discuss your reasons for including these two items. (Hint: you might want to consider items you have discussed in other business courses.)
6. Compare your base company’s financial statements with those of the second company you chose. If you were deciding to invest in one of the two companies, which company would you choose? Why? (Note: your answer in this section must include, but need not be limited to, financial issues.)

Notes:

• You must submit the entire annual report for each company being discussed. (included attachments to reference)
• Your analysis must include page references to relevant portions of the annual reports, and the relevant portions of the annual report should be highlighted. Your report must also properly cite material taken from other sources.
• Your analysis is limited to eight pages, must be typed, double-spaced, and use a 12 point font.
• Correct grammar is essential!

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