Review this video by Microsoft’s CEO of Global Strategy: https://www.youtube.com/watch?v=Uu-Ol78lCi0. Note the comments about the troubles Microsoft has had with emerging markets. Answer the following questions in the Format that is attached, I have also attached Chapter 1 so that you can answer question 2 accordingly.

Questions:

1. Of the three generic strategies discussed by Porter, which does Microsoft appear to embrace?
2. What recommendations do you have for Microsoft? Based on our lesson and the material presented in Chapter 1.
3. Outside research may be required to thoroughly answer questions posed.

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