Google is synonymous with search on the internet. Google has capitalized on its innovative search algorithm by linking it with advertising and has created a near monopoly on search engine advertising, commanding 75 percent of the search market as of 2007.

1. Comment on the interplay between Google’s business strategy and its business model.
2. How has Google’s company acquisition program supported its business model and strategy?
3. Which products of Google have moved it beyond its original strategic focus of searching information? What do these areas say about the strategic direction of Google?
4. Does Google have any more worlds to conquer?

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