Select a health care organization that is of interest. Analyze the marketing plan for your health care organization, including the image branding and promotional techniques that are being used. Then, evaluate the alignment between the marketing plan for image branding and promotion and the transition to value-based health care delivery systems. Finally, recommend strategies to enhance your organizational image branding and promotional techniques. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented.

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