homework profweru
high performance teams 5930667 2
January 18, 2021These assignment is ONLY for Researcher_D
January 18, 2021homework profweru
Hello,
I need you to follow all the Requirments And go over the Attachments: ( VERY IMPORTANT )
1 to 2 pages.
Dilemma & Decision IT IS ALL ABOUT ( TASK 1, TASK 2, TASK 3) ANSWER THESE QUESTIONS) IT IS ON THE FIRST Attach.
´In one take, on one tank
Volkswagen promotes the fuel efficiency new Bluemotion Polo through a video that shows the drive from London to Geneva on a single tank
´Strength: provides data to show the car‘s capability, consumer can participate through the web page
´Disadvantage: the need of more media
…………………………….
´ Fill the Indigo
O2, a telecommunication company, uses music to popularize their slogan “We‘re better connected” in an event
´ Strength: an unique idea with a lot of media
´ Disadvantage: a confusing connection between the telecomunication company and music
………………………………………
The X Factor Challenge
´ Carphone Warehouse, a mobile phone retailer, offers an opportunity for customers to appear and sing in a TV advertisement
´ Strength: a good idea to let people appear on TV
´ Disadvantage: a weak connection between the Carphone Warehouse and X Factor
Winner: In one take, on one tank (VW)
|
Volkswagen |
Points: |
|
Brand fit: |
10 |
|
The idea: |
8 |
|
Use of the medium: |
2 |
|
Engagement: |
8 |
……………………..
Dilemma & Decision Recommendation Memo
|
|
Points Available |
Your Points |
|
Content |
70 |
|
|
Did the memo provide an overview of the three shortlisted campaigns and state which campaign your group chose as the winner? |
15 |
|
|
Did the memo share your responses to the 4 points in Task 2 for the winning campaign? |
15 |
|
|
Did the memo have an opening, introduce the topic and include a thesis statement that sets up the main points to be covered? |
15 |
|
|
Did the memo have a conclusion that provided a summary, tied it all together for the reader and offered a sense of finality or resolution |
15 |
|
|
Was the memo clear and concise? |
10 |
|
|
Format |
30 |
|
|
Did the memo follow the format presented in class? |
10 |
|
|
Was the memo readable, easy to scan and clear? |
10 |
|
|
Was the grammar PERFECT! |
10 |
|
|
TOTAL |
100 |
|
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