HOW HAVE CULTURAL DIFFERENCES IMPACTED VIRTUAL TEAM EFFECTIVENESS?

There is a problem in many business organizations today and that problem is, cultural differences have impacted virtual team effectiveness. The purpose of this study is to better understand the cultural differences that affect virtual team member effectiveness. Analysis of culture differences helps organizations identify the areas of misunderstandings and conflicts between team members, misunderstandings that may cause problems. This study will contribute to the body of knowledge needed to address this problem by determining what cultural difference characteristics affect the effectiveness of virtual teams. The social and culture theory of Kendra Knudtzon will be the theoretical framework that supports this research. The theory acknowledges that technology primarily affects the interaction of people by influencing sociability. This identification helps in determining the techniques to resolve conflicts. The following research questions will guide this study: What types of cultural differences affect virtual team members, what are the most common management styles in a virtual team environment, and how does a business prepare employees for cultural differences. The data will be collected through surveys from a sample of 20 representing a team member and one team leader from each of the following companies Company A, Company B, and Company C. The CEO (Chief Executive Officer) of that business will be the team leader and the team members will be technicians who work under the CEO. The data will be analyzed using ATLAS.ti to determine the variable of each aspect. The variety of themes in three sets can then be narrowed down to the final set of themes for each research question.

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