This assignment has two parts, Discuss your answers in fully developed sentences.

On Thursday, November 16, Kelli Carr, Tourism Director at Cleveland/Bolivar County Chamber of Commerce, will be the guest speaker in class. She has been with the Chamber since 2013 and is a graduate of Delta State.

Conduct background research on the tourism industry. Use at least one source for your research and cite it.

Part 1 include your source on it)

• Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
• Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
• Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
• Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
• Explain with examples what opportunities for growth are in this industry?

Part 2

• Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
• Develop at least two questions to ask the speaker based on your research

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