In each of the following situations, identify the fun- damental source of the marketing problem or oppor- tunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem.

a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a mal- function of the equipment that mixes anti-algae compound resulted in a batch of the product that not only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue.

b. The MBA director of a local college recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates have averaged 90%. A survey of non- acceptors conducted by the director revealed that the primary reason students declined the offer

was their perception that the college’s course

requirements are too restrictive.” c. Chocoholic Candy Company has enjoyed great

success in its small regional market. Manage- ment attributes much of this success to Choco- holic’s unique distribution system, which ensures twice-weekly delivery of fresh product to retail outlets. The directors of the company have in- structed management to expand Chocoholic’s geographical market if it can be done without altering the twice-weekly delivery policy.