Identify the six(6) stakeholder groups for Riverview Regional Medical Center(RRMC). 2.Discuss the target markets of existing programs and identify gaps in RRMC?s marketing strategy. 3.Discuss new services or products that could be developed with existing resources.

Riverview Regional Medical Center: an HMA facility case 1.Identify the six(6) stakeholder groups for Riverview Regional Medical Center(RRMC). 2.Discuss the target markets of existing programs and identify gaps in RRMC?s marketing strategy. 3.Discuss new services or products that could be developed with existing resources. 4.Discuss services that need to be strengthened and promoted to control out migration from the primary service area. 5.Describe what RRMC should do to counter its image problem in the community because of its decision to close the women?s pavilion. 6.Describe what Mr. Hayes can do to improve the relationship with the medical staff.

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