One individual assignment (Case study analysis) is worth 100% ———————————————————————————————————————–
Indicative Assessment Requirements for the Module;-
One individual assignment (Case study analysis) (of 6000 words)
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Assignment Questions
Students will have to analyse the case study given to them and prepare a business report for 6000 words. Students are required to undertake the tasks given below.
Contents TASKS
Executive Summary A short summary of the entire work 600 words
Chapter One Explain the Case study background, the statement of the problem, research questions and aims and objectives . 900 words
Chapter Two Description of the situation ( Case Brief) 900 words
Chapter Three Students to state the problems and explain the models/ theories /planning tools to be used to analyse the case. 1000 words
Chapter Four Findings from the analysis (using the tools) 1400 words
Chapter Five Solutions to the problem and issues. Recommendations and students to come out with a business plan. 1200 words
Learning Outcome
Upon successful completion of this module students will be able to:
• define the problem/issues to be addressed precisely
• outline the objectives: the desirable outcomes
• identify resources/techniques helpful to opening up the case study
• generate ideas or alternative solutions
• choose a “best fit” solution from the options
• decide on an action plan
Structure of the Integrated Case Study report
Contents Word count
Executive Summary (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)
600 words
Acknowledgements
Chapter
1 Introduction to the case study Statement of the problem
Research aims and objectives
Structure of the rest of the report 900 words
2 Case brief: Description of the situation
Is the situation describedclearly. 900 words
3 Problem statement, plan of analysis Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
1000 words
4 Analysis & Findings An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 1,400 words
5 Proposed solution to problem Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 1200 words
References
Appendices This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total 6000 words
Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages
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Marking guideline
BA: INTEGRATED CASE STUDY ANALYSIS assessment Form
Academic Year:
Student Name:
Date of Submission:
ICS title:
Chap Marks
1
Explain the Case study background, the statement of the problem, research questions and aims and objectives and structure of the report 10
2 Case brief: Description of the situation
Is the situation described clearly.
15
3 Problem statement and plan of analysis
Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
10
4 Analysis and findings
An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 30
5 Proposed solution to problem
Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 20
Good clear writing, adequate appendices, reference list, Overall Presentation 15
Total 100
Learning Outcomes:
Upon successful completion of this module students will be able to:
• define the problem/issues to be addressed precisely
• outline the objectives: the desirable outcomes
• identify resources/techniques helpful to opening up the case study
• generate ideas or alternative solutions
• choose a “best fit” solution from the options
• decide on an action plan

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