INTERNATIONAL BUSINESS CASE ANALYSIS 20 MARKS
Academic Lever Bachelor
Paper deratis V
QUESTIONS
1- What eVidence iS there in the data that the receSSion was haVing some effect on Vodafone’s performance?
2- Explain how it could be that operating profit rose in 2009 While service revenue fell by 0.3%.
3- Why might Vodafone be concentrating itS expansion abroad?
4- What StepS iS Vodafone taking to ensure that it retainS itS competitive edge?

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