M3. Written Assignment #1: Russell Simmons, Hip-Hop Entrepreneur

Written Assignment: Chapter 4, Page 154 – Case Study Analysis – Russell Simmons, Hip-Hop Entrepreneur Respond in detail to the following questions, in an essay type paper that is no more than 2 pages in length, written in APA format.

1. Why do you think Russell Simmons has been successful?

2. Describe the target market that Simmons is trying to appeal to in all his business ventures. What does this target market value?

3. Simmons grew up surrounded by hip-hop music and culture. In what ways did this give him an advantage in the marketplace? How might his insider’s knowledge also function as a limitation?

4. Russell Simmons invested $5,000 to start Def Jam and then sold his business to Polygram records for $100 million. Calculate Simmons’ return on investment (ROI).

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