The group project is [Following the assignment specifics above, create a marketing communications campaign that promotes US 231 from north of Troy to Brundidge as a place to stop and spend time. This campaign should focus on highlighting existing attractions in Troy and the immediate surrounding area adjacent to US 231. ]

Just do the Following Part

(1) Background research using library databases and the Internet must be conducted on the broad environment in which your organization operates, including global, national, and regional trends that are likely to affect its future operations; research must identify and describe the target market. The most useful and relevant research should be explained in the final report as well as highlighted in the Power Point presentation.

Around 3 pages with a summary

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