For this discussion investigate your industry’s service, retail or nonprofit areas.

1. Research the major trends in your industry’s service, retail or nonprofit areas.

2. Report the 3 major themes you see impacting the service, retail or nonprofit areas of your industry.

5. Describe how the themes are similar or different from your course textbook readings.

6. Provide 2-3 outside reputable references to support your comments.

7. Offer useful suggestions or additions to 3 students’ original discussion posts.

Book; MKTG 10th edition, Lamb, Hair, & McDaniel South-Western Cengage Learning (2016). ISBN-13: 9781305631823

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