Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.
â€œHi, Deborah. Whatâ€™s up?â€ you ask.
â€œIâ€™d like you to present to the advisory board next week,â€ Deborah says. â€œThey are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.â€
After you hang up, you begin thinking through the different items that you will need to cover.
As you finalize the marketing plan, complete the following: