Case study – Social Media Research Centre
During a meeting with his boss (David Wright), Bruce has been asked to establish a researcher centre. The research centre, which will commence operations in February 2018 first as an informal research group, should be established by June 2017. Alex’s decision to proceed with this major project is spurred by the fact that an associated organizational centre, which researches in a closely related area, has recently ceased operations. There is also a tremendous pressure from David’s senior executives to produce high quality research that is focused in nature. In fact one of David’s senior executives’ comments was that David’s Unit does not have a clear identity when it comes to its scholarly research output compared to the one in Australian National University. After several meetings with subject matter experts (consultants) and a rigorous analysis of the current trends in research in the area of information technology it has been decided that the most appropriate research area for the proposed research centre to focus on is social media. Fortunately several of David’s Unit staff are active researchers in this area. What made this direction even more attractive is that demand from Master and Doctoral students has been largely for programs in this area. David’s Unit also enjoys a very good relationship with an international expert Craig Bamworth in the social media area who has kindly agreed to offer his expertise to Bruce (the program manager).
One of the projects within the Social Media Research Centre larger project that Bruce has identified as important is the development of a web application for the proposed centre.
This application would include an internet website and section for members on the intranet. Bruce has appointed You as the manager of this project commencing work on 1 April 2017. Bruce’s team has conducted the feasibility study and financial analysis to confirm that project must go ahead and must commence as you join your role.
You must assist Bruce in preparing the project charter that need to be submitted within first week of May 2017 via a kick-off meeting to be held with all major stakeholders presenting and discussing the charter before they all signoff and approve charter.
This website should contain information about the major research projects, list of supervisors, Masters and PhD student projects, publications (conference and journal papers), and project reports. The application manager Sonia Reed should update all these details on the website using the intranet login. Members can also update their project details via their member account. It has also been identified by Bruce that displaying the information, program, recorded presentations and reports/publications of the events held in the area of social media research will help in promoting the centre. Sonia would collect this information from the events manager and update the information on the web application before, during and after the events as needed.
Your team must include appropriate experts to assess the application, network and database software and hardware needs to support this project.
Your manager, Bruce has given you guidance that the project needs to be completed within 8 months and that costs should be minimised wherever possible with given budget of AUD 50000.00
Case study – Social Media Research Centre
During a meeting with his boss (David Wright), Bruce has been asked to establish a researcher centre. The research centre, which will commence operations in February 2018 first as an informal research group, should be established by June 2017. Alex’s decision to proceed with this major project is spurred by the fact that an associated organizational centre, which researches in a closely related area, has recently ceased operations. There is also a tremendous pressure from David’s senior executives to produce high quality research that is focused in nature. In fact one of David’s senior executives’ comments was that David’s Unit does not have a clear identity when it comes to its scholarly research output compared to the one in Australian National University. After several meetings with subject matter experts (consultants) and a rigorous analysis of the current trends in research in the area of information technology it has been decided that the most appropriate research area for the proposed research centre to focus on is social media. Fortunately several of David’s Unit staff are active researchers in this area. What made this direction even more attractive is that demand from Master and Doctoral students has been largely for programs in this area. David’s Unit also enjoys a very good relationship with an international expert Craig Bamworth in the social media area who has kindly agreed to offer his expertise to Bruce (the program manager).
One of the projects within the Social Media Research Centre larger project that Bruce has identified as important is the development of a web application for the proposed centre.
This application would include an internet website and section for members on the intranet. Bruce has appointed You as the manager of this project commencing work on 1 April 2017. Bruce’s team has conducted the feasibility study and financial analysis to confirm that project must go ahead and must commence as you join your role.
You must assist Bruce in preparing the project charter that need to be submitted within first week of May 2017 via a kick-off meeting to be held with all major stakeholders presenting and discussing the charter before they all signoff and approve charter.
This website should contain information about the major research projects, list of supervisors, Masters and PhD student projects, publications (conference and journal papers), and project reports. The application manager Sonia Reed should update all these details on the website using the intranet login. Members can also update their project details via their member account. It has also been identified by Bruce that displaying the information, program, recorded presentations and reports/publications of the events held in the area of social media research will help in promoting the centre. Sonia would collect this information from the events manager and update the information on the web application before, during and after the events as needed.
Your team must include appropriate experts to assess the application, network and database software and hardware needs to support this project.
Your manager, Bruce has given you guidance that the project needs to be completed within 8 months and that costs should be minimised wherever possible with given budget of AUD 50000.00
Value: 25%
Due date: 19-May-2017
Return date: 09-Jun-2017
Submission method options
Alternative submission method
Task
This assignment follows from the case study used in Assessment 2. For the same case study, complete the following tasks by creating the following:
Rationale
This assessment task covers topics 5 to 9 and has been designed to ensure that you are engaging with the subject content on a regular basis. More specifically it seeks to assess your ability to:
Marking criteria
| STANDARDS | |||||
| Criteria |
FL |
P |
C |
D |
HD |
| Work Breakdown Structure (WBS)- 20 marks | unclear attempt that is ambiguous / incomplete | WBS is mentioned with some breakdown of Project Scope. | WBS is structured, having detailed coverage for Project scope / Phase of project. | WBS is well structured, having logical and complete coverage for Project Execution | WBS is structured, having logical and complete coverage for Project Execution and integrated into Project Schedule and Resource Matrix. |
| Gantt Chart ( 10 marks) | unclear attempt that is ambiguous / incomplete | Gantt chart shows- some activities included, schedule created, summary rows shown, few /none milestones shown | Gantt chart shows- some activities included, schedule created, summary rows shown, first row shows project title , total duration shown, some milestones shown, critical path shown | Gantt chart shows- most activities included, schedule created, summary rows shown, first row shows project title , total duration shown, most milestones shown, critical path shown | Gantt chart shows- all activities included, schedule created, summary rows shown, first row shows project title , total duration shown, all necessary milestones shown, critical path shown and easy to see |
| Budget ( 15 marks) | unclear attempt that is ambiguous / incomplete | Bottom-up estimating done, few assumptions and constraints you have used when creating your budget stated. Budget extracted from MS Project showing overall budget | Bottom-up estimating done. some assumptions and constraints you have used when creating your budget stated. Examples of known knowns and known unknowns on your project given. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource | Bottom-up estimating done. Direct labour costs for you and your team mates and 20% for fringe included. Most assumptions and constraints you have used when creating your budget stated. Confidence level for estimation stated. Examples of known knowns and known unknowns on your project given. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource | Bottom-up estimating done. Direct labour costs for you and your team mates and 20% for fringe included. All assumptions and constraints you have used when creating your budget stated. Confidence level for estimation stated. Examples of known knowns and known unknowns on your project given with explanation. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource along with various costs |
| Risk Register ( 20 marks) | unclear attempt that is ambiguous / incomplete |
Some values of Risk register are accurate and Consistent, some items of the register complete. |
Most values of Risk register are accurate and Consistent, most items of the register complete. |
All values of Risk register are accurate and Consistent, all items of the register complete. |
All values of Risk register are accurate and consistent, all items of the register complete. Risks are relevant to the case study |
|
A ClosureChecklist is produced alongside the development of a project evaluation. |
The closure checklist has been used to close the project, and the evaluation was documented minimally. |
The closure checklist has been used to close the |
The closure checklist has been used appropriately to close the project, and the evaluation has been adequately documented. |
The closure checklist is detailed, and has been used accurately to close the project. The evaluation has been well documented |
The closure checklist is detailed,and has been used accurately to close the project. The evaluation is comprehensively and accurately documented. |
Requirements
Students are required to submit the range of documents describing their proposed project solution for the above tasks.
Work Breakdown Structure (WBS)
Schedule / Gantt chart
All referencing in the project material must be in accordance with the APA style guide. A guide to the APA style of referencing (the style now used by the Faculty of Business) is available at: http://student.csu.edu.au/

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