Please read the article in the link (https://www.marketwatch.com/story/how-jc-penneys-s… ) or reference attached document and answer the questions below.

1.What is the precise problem facing the company?

2. What underlying industry, external, and/or internal factors (issues) creating the problem?

3. How will all the companies in the industry lose or gain from the problem as they are currently positioned?

4. What specific actions should the company take to respond to the problem and why?

5. How are the competing firms likely to respond to the company’s actions?

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