My hotel is called Kimpton Palomar, which is located at Los Angeles, CA. The address is 10740 Wilshire Blvd. Please find the following information as much as you can:

• Summarize the most outstanding differentiation points of your hotel from the other hotel properties from your hotel group.
• Identify the target market of your hotel and identify the characteristics of the target market.
• As the Sales Director, how would you segment/break the geographic areas to reach out to your potential guests for your hotel? List actual examples by adding pictures or maps.
• Create a sample Sales Blitz script for your group.
• Reference list.

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