Assignment 2: LASA 1

Prepare a full Communications Plan with an accompanying PowerPoint presentation with key points for key stakeholder group(s). The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative.

The Communications Plan for this initiative should include the following:

• Goals and Objectives of the Communication Plan

• Key Messages

• Audience(s)

• Media & Tools

• Specific Tactics (describe the implementation)

• Schedule/Timelines

• Legal or ethical Issues

• Monitoring/Control Strategy (during implementation)

• Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)

• Outcome Evaluation, including contribution to the mission of the organization

The following Web sites can be used as references for the document to be created:

• http://spinacademy.org/wp-content/uploads/2012/04/SPIN-Works.pdf

• http://www.bostonpublicschools.org/files/BPS%20Strategic%20Communications%202006.pdf

Each student in the class will prepare a PowerPoint presentation to summarize key concepts and salient points on a specific topic. The presentation should be 10 to 12 slides. If this activity is to be developed in the classroom, the presentations should have 15 minutes of content, plus 5 minutes for Q&A. Creativity, handouts, activities, and videos are encouraged.

All written assignments and responses should follow APA rules for attributing sources.