The Internet has created new ways to do business for organizations with much less capital planning as opposed to the high capital needs of traditional brick and mortar organizations.  

Based on this, how should management and leadership address each type of business?

Research successful traditional and online retailers and address the following issues:

1. Discuss the organizational structure of one traditional and one online retailer.
2. Identify a management or leadership challenge for each type of retailer. Are the challenges basically the same or different? In what ways are they the same or how are they different?

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