1. What is theproblemthis campaign is trying to solve?2. What is thegoal/missionof this campaign?3. Who is/are thetarget audience(s)?4. On whattheory(theories) is this campaign based?5. Whatmessagesare they sending?6. Who is sending the message (i.e., the source(s) orspokespeoplefor the campaign)?7. Whatchannelsare they using? In other words, how are they getting their message out? Cite several examples of how they are reaching their target audiences with their messages.

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