Needs to be at least 3 paragraphs

What are the major contributions that social marketing—as a theory, a practice, and/or a movement—has made to society in general and to marketing in particular? What are some of the most important advances in social marketing over the past 40 years?

Why is social marketing regarded as a “natural fit” for public health? In your opinion and/or based on your experience, what are the most valuable contributions that social marketing has made to public health globally or in your country? What area(s) in public health still need(s) more help from social marketers nowadays?

In your view, what are the three most noteworthy global trends in social marketing for public health? What other trend(s) have you noticed besides the 10 highlighted in this chapter?

How do we use social media for social marketing?

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