The objectives of the case are as follows:

1. Read the case fully and in 2-3 sentences (max), explain what the core business problem is.

2. What are the consumer segments as described by odi lenses? Do the segments “make sense”?

– Create a table that has a column for each segment

– In the rows, describe the product and experience attributes that each segment cares about

– IF the need is unclear, you can say “unclear”

3. Determine which segment that odi lenses cares the most about.

focus on creating an EVC analysis

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