: View the following two ads:

https://www.youtube.com/watch?v=56b09ZyLaWk

(Budweiser)

https://www.youtube.com/watch?

v=pVxmT2x3Od4

(Kia). Then critically evaluate each ad on the application of

each of the six principles of sticky ideas put forward by Heath & Heath (2007).

Are some principles more relevant than others in each ad?

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