Answer questions in at least 200 words
- What is integrated marketing and how does it fit in a marketing plan?
- What is the difference between fad, fashion, and style?
- Has Toyota followed the Form or Function paradigm?
- What are the various categories (5) of the service mix?
- How does one manage new product/service ideas and bring them to market?
- What is the best way a company can build and manage its product mix and product lines? Be specific. Provide an example.
- How important are customer expectations in regard to managing and maintaining service quality? Why? Explain your reasoning.
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