Keeping current with the changes in the marketplace is often a real challenge to marketers as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. In this Discussion you will discuss some of these challenges and how companies can respond.

Topic 1: Distribution (i.e., Place) Changes

Over the years, retailers have struggled. More customers are purchasing online, changing the distribution model.

• What advice would you give to retailers to counteract this trend in the retail industry?

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