Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.

Develop a minimum 350- to 525-word analysis that include the following:

• Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
  • Advertising
  • Public relations
  • Traditional Digital marketing
  • New Digital marketing techniques (describe)
  • Direct marketing
  • Event marketing
  • Outdoor Advertising
• Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
  • Coupons
  • Deals
  • Premiums
  • Contests
  • Sweepstakes
  • Contests
  • Samples
  • Loyalty Programs
  • Point-of-purchase displays
  • Rebates
• Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
• Discuss how your company could expand into the global market.
• Examine promotional methods that could be used to market your lemonade globally.
• Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

Format in APA

The portion of this project that I need completed are part 1, 2 and 3.

1. Explaining how our 4 different advertising methods should be used by our company to align best with your target segment and product definition.
2. Explain how each form of sales promotion will be used to promote our product and explain the reasoning for each of our choice
3. Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.

The group selected the following for our choices:

Public Relations – as a lemonade company we will have a lot of face-to-face time with customers

New Digital Marketing Techniques – as an international company we will need ways to reach people over seas and I think advertising like Facebook, Google ads, and ads within websites would help with that

Event Marketing – I think a lemonade company could do really well at events the same way a beer company does

Outdoor Advertising – come on, lol its lemonade. When do most people want a nice cold glass of it? When you’re outdoors!

And:

Samples – I think if our product was sold in stores like Cosco or Sam’s Club, we could have them hand out samples of our beverage for people to try and see how much they like it

Loyalty Programs – Personally, I love loyalty programs. If we sold our lemonade online we could also offer loyalty programs such as after someone creates an account with us they could earn points to redeem for a free case or after purchasing so many cases of it they could get one free

Our companies name is Vegan Vibes and our lemonade is called John Lemon.

Each part needs to be completed in 70-75 words and I need one reference in each. Wikipedia is banned by the school as a reference.

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