For this Marketing Plan, our team decided to open Wal-Mart in Sweden. The part I am responsible for is Target market strategy (where you talk about the marketing mix) and Product positioning, adaptation or standardization policy. Prior to this, we have completed the background and possibilities of Wal-Mart expansion to Sweden, as well as SWOT analysis. Based on this, I hope that you can help me complete the Target market strategy and Product positioning. (no need to write other part)

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