Now that you are well on your way to developing your Marketing and Development Plan, we need to go back to Module 2 and review Perceptual Mapping. You need to develop a Perceptual Map based around your product. The perceptual map will serve many functions, not the least if which is designing a product positioning statement.

If you are not able to use your product Perceptual Map, develop one for local super markets, in your area.

Need to create a Perceptual Map for the product on which we created Marketing & product Development Plan.

Resources

http://www.segmentationstudyguide.com/understandin…

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