USE THE POWER POINTS TO ANSWER THE FOLLOWING QUESTIONS – DO NOT COPY, NEEDS TO BE PUT IN OWN WORDS

Chapter 3

1. Describe the 4E framework of social media marketing.
2. Demonstrate you understand the types of social media.
3. Demonstrate you understand various motivations for using mobile applications and how they are priced.
4. Demonstrate you recognize and use the components of a social media strategy.

Chapter 4

1. Identify the ethical values marketers should embrace.
2. Distinguish between ethics and social responsibility.
3. Identify the four steps in ethical decision making.
4. Describe how ethics can be integrated into a firm’s marketing strategy.
5. Describe the ways in which corporate social responsibility programs help various stakeholders.

Chapter 5

1. Outline how customers, the company, competitors, and corporate partners affect marketing strategy.
2. Explain why marketers must consider their macroenvironment when they make decisions.
3. Identify various social trends that impact marketing.

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