Create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point. After you review user analytics from Facebook, Google, or Instagram, decide which platform(s) you should most heavily focus on. Explain your decision using evidence from the user analytics to support your rationale.

Note: You can search for “ user analytics” to locate your brand’s analytics for this initial post. For example, Doritos’ analytics may include 16 million followers on Facebook and 238,000 followers on Instagram.

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