For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to address the following:
Assignment Guidelines, Part 2
Using Microsoft Excel:
Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style.
Assignment 2 Grading Criteria |
|
Discussed the components of marketing, pricing, and distribution as elements of the campaign. |
|
Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy. |
|
Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments. |
|
Illustrated how a change in consumer utility affected the price elasticity of demand. |
|
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. |
|
WhatsApp us