additional material attched

Action items

1. SCREEN: Please screen the videos below and then compose a response addressing how these ads exemplify the notion of mobile privatization as discussed by Groening as well as position mobile TV as both continuation and departure from past television experiences?

• https://www.youtube.com/watch?v=ScaNWwkZpc8
• https://www.youtube.com/watch?v=c-DK8aKfQV0
• https://www.youtube.com/watch?v=sBz9g85Jt0s

1. BLOG: In a blog post, describe how strategies like branded entertainment, product integration, and extractability are in play as well as how more traditional advertising works in relation to the programming.

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