Use the knowledge you have gathered to create a Marketing Project that will advertise “your” medical office. Refer to the guidelines below.

1. Create your own medical practice name, specialty, etc.
2. Determine your demographic
3. Create a Direct Mail Advertisement
   • You may use Word or Publisher to create the mailing
   • The mailing needs to advertise some type of free screening for the community
   • Be creative
4. Create an online marketing initiative advertising the screening event
   • Create the advertising in Word – When saving change the file type to WebPage
   • Be clear and concise
   • Be creative

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