Your answer for each question should be a well written, developed, and organized essay that fully addresses each component of the questions. Follow the rules of formal writing:
1. Explain Messaris’s three functions of visual persuasion. Then, use Messaris’s three
functions to analyze the image included on page 3 of this exam document. What is
the overall persuasive message of the image? How well is that message supported
by each of the three functions? You may quote from the brief text included with the
image to support your analysis if needed (but keep in mind that Messaris’s theory
deals with visuals, so your focus in the analysis should be primarily on the image
2. What are the 5 characteristics of electronic eloquence? Explain each and give an
example (hypothetical or real) of each. Be sure to discuss original examples, not
ones already discussed in class or in the textbook.
3. What are the 7 cultural forces identified by Hammond and Morrison? Explain each.
Then, analyze the advertisement included on page 4 of this exam document using
Hammond and Morrison’s list of cultural forces. Which of these forces does the
advertisement rely on to persuade its audience? As you analyze the advertisement,
you may quote specific language used in the advertisement to support your
4. Explain each of Benoit’s five main image repair strategies. Then, consider the
following scenario: on the first day of your dream job, you oversleep and arrive at
work 30 minutes late. Your boss demands an explanation, and you know that you
must do some quick image repair work to regain your credibility. Make an argument
for which of Benoit’s strategies would be most effective to persuade the boss not to
fire you, and which would be least effective in this situation.
5. What are the 6 components of the Toulmin model of argument? Explain each. Then,
create an original argument on the topic of your choice that illustrates any 3 of the
components. Label your original argument to identify each of the 3 components
you’ve chosen to illustrate.