module 7 assignment 1

Assignment 1: Discussion

By Wednesday, April 9, 2014, submit your response to the following questions to the appropriate Discussion Area.

Give a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Discuss implementation activities that have positively impacted customer satisfaction.

Before the end of the module, comment on at least two of your peers’ responses. Be objective, clear, and concise, offering appropriate constructive remarks.

All written assignments and responses should follow APA rules for attributing sources.

Assignment 1 Grading Criteria	Maximum Points
Addressed the questions posed in a complete and clear manner.	8
Reviewed and commented on at least two classmates’ postings.	8
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.	4
Total:	20

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