Please respond to two of the three below writing prompts with 500-1000 word essay responses, making the entirety of your exam responses equal 1000-2000 words. Each response is worth a possible 100 points, making it possible to receive a total of 200 points for the entire exam. The most points will be awarded for responses that address the prompts most clearly and thoroughly.

You can use all notes, readings, lecture slides, and information from any other published source that you desire in order to construct your answers, but you must cite the actual sources of the ideas or phrasing that you are using. Additionally, you should not rely on large sections of direct quotation to make up your word count. Your responses should have you only briefly summarizing course concepts when appropriate in order to synthesize and/or apply them – not just in order to restate them, whether the words be another author’s or your own. As noted in the syllabus, APA style is preferred, but as long as there are clear indications of when you are using observations/concepts or exact wording from outside sources, no points will be deducted. Failure to AT LEAST INDICATE SOURCES will constitute plagiarism and result in a failing grade.

Finally, whether in person or through any form of media, you may not consult with any other students while formulating your answers.

• What relationship does Axel Bruns’s produsage model have to Darren Brabham’s observations on people’s motivations for participating in crowdsourcing at Threadless? Be sure to touch upon how produsage changes traditional ideas of producers and users and all five motivating factors described by Brabham.
• To what degree, if any, do branding and community intersect within social media? How do the motivations for brand engagement align with earlier concepts of community? Use the insights of Robert Davis, Inna Piven, & Michael Breazeale to help frame your response and use a specific community that is covered in one of the final group projects (it cannot be your own group’s) as your case study.
• What are some of the factors at play in driving collective action through social media? Engage with insights from David Faris and at least one other source from our Unit 5 materials (beyond that, feel free to use any other material you choose). Include consideration of one or more concrete example of collective action that has been facilitated in some way by communication taking place via social media. At least one of these examples should be derived from one of the final group projects (it cannot be your own group’s).

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