It is not just an important tool and method to learn for this class and others. It is also important to determine you best strategy. Organizations must be able to look internal and externally to determine the best strategy to compete in the market place. This article in Entrepreneur magazine, https://www.entrepreneur.com/article/25756, discusses how to plan and execute a competitive analysis. This article asks, “How will your business compete” and a question for you to discuss with your classmates, how will you analyze your skills, assets beyond SWOT analysis.