Description
Pick a print advertisement from a magazine and analyze the advertisement through the lens of one or more of the theories discussed in Persuasion: Social Influence and Compliance
Gaining by Robert H Gass and John H Seiter.. In addition to a well-organized introduction and conclusion the paper will have three sections.
Section One: Explanation — explanation of the theory or theories being used and justification for its use (e.g. why is this theory appropriate for use with this advertisement).
Section Two: Application — apply the theory to your advertisement.
Section Three: Implications — what have we learned from this analysis? Can societal implications from your analysis be drawn? Are there methodological implications?

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