The Persuasive Speech gives relevant information that supports the claim that your view-of-the-world and solution to a problem is the correct one. To be effective, the supporting material should be incorporated in a way that it proves the contentions that you are making in an organized, understandable way while preventing the speech from becoming dull and boring. For your speech to be useful, the data that you share in your Persuasive Speech must be accurate. The student is not expected to be an expert in the topic selected for the speech. The student is expected to study and research the topic until he or she is sure the information that is included in the speech is accurate and comprehensive. Even if the student is an expert, for the purpose of this class, the student must support all assertions by citing reputable sources. Part of the learning objective for this speech and the grading criteria for the speech is the student?s use of research techniques. You may use both library and Internet sources to research your topic. A minimum of three sources- – and no more than five sources- – in MLA form must be listed in your “Works Cited.” You should orally refer to their sources during your speech. Sources should be cited each time information from a source is used in the speech. For example, when you offer a statistic you need to cite what group or agency conducted the study. Otherwise, we will assume that you performed the research yourself and you will have to have the data to prove it.

Speakers must employ at least two statistics in their speeches, and cite which of the sources provided those numbers.

If all the statistics come from the same source, then you may say something like, “All my statistics came from the National Bureau of Statistics as reported in the Jones book.” To clarify statistics, posters with pie, line, bar or picture graphs can be used to illustrate relationships and ratios clearly. Changes in time periods can also be illustrated with statistics. If you were giving a speech on schizophrenia, you might tell the audience what percentage of the U. S. population has the affliction, the percentage who receive help, the percentage who become violent, etc. Tell which agency conducted the study and how reputable they are. For example, “According to the National Bureau of Statistics, it has been shown that nine out of ten automobile accidents occur within two miles of home.” Statistics can show how widespread a problem is.If few people are affected, why would the average person be interested?

At least two quotations should be included in your speech

Quotations should be clearly identified as quotes, with a signal phrase such as, “and I quote” or “according to…” The qualifications of the person being quoted should be incorporated before the quote. For example, “According to Dr. John Doe, head of the Research Department at I. M. Smart University, in his book How To Sound Knowledgeable When You Aren’t, and I quote, ‘As college students use their brains, more neuron pathways are created in their brains and their capacity to learn increases.’ Unquote.” Some speakers feel that the “quote. . .unquote” technique sounds stilted and unnatural. If so, there is another technique that you may employ instead. You may substitute distinct pauses for “quote. . .unquote” before and after the quote. So using the same supporting material, you would say: “According to Dr. John Doe, head of the research department at I. M. Smart University, in his book, How to Sound Knowledgeable When You Aren’t, [distinct pause], ‘As college students use their brains, more neuron pathways are created in their brains and their capacity to learn increases.’ [distinct pause] Next we move to . . .”

At least two specific examples (people, places, or objects) should be included in your speech

While Statistics have logical appeal, and Quotations have both logical and emotional appeal, Specific Examples often appeal to our emotions. For example, according to the January 1995 issue of Time magazine, one particular AIDS victim, John Doe, has been hit hard by the disease. His symptoms include…

Don’t forget to orally footnote (cite) your sources in your Credibility Step, and each time you incorporate information from those sources.

Also, don’t forget to list your sources in your bibliography. Orally refer to your sources during your speech. Not to do so is plagiarism. Usually, only partial notations are given orally (this is called an oral footnote). One might cite book & author, or magazine & month. At least three sources are required in the bibliography, which should employ the MLA bibliography form. The sources must also be referred to orally during the speech. Every source that you use in your speech (at least three are required) must be documented both orally in the speech and in “Works Cited”.