Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel’s Barbie Goes to China case study.
Provide an introduction briefly describing the problems Mattel faced. Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Assess how Mattel performed on the six issues that you identified. Conclude with a summary and recommendations. Remember to include a references page.

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