It is essential that an organization has an appropriate value proposition. The firm cannot prepare a strategic plan until they have the value proposition developed. Conduct research to locate information on how to develop a value proposition. Prepare a one page paper that includes the following:

• Summarize the concept of a value proposition.
• Explain the importance of developing an effective value proposition.
• Prepare a simple value proposition for a product or service.

Submit your completed assignment by following the directions linked below.

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