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Criteria |
Expectations |
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Audience (10 points) |
– The target audience – a decision-maker in the writer’s local community or current/future career – is identified – Writing adapted to the audience effectively – Audience-based reasons and evidence used – Style and form appropriate for the audience used |
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Introduction:Problem and Thesis (15 points) |
– Gets reader’s attention – Describes the problem and its causes – Persuades the audience that this is a serious problem (in his/her local community or current/future career) that needs solving – States his/her claim/thesis (solution to the problem) clearly |
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Alternative Solutions (15 points) |
– Describes 2-3 alternative solutions used/suggested previously by others – Explains (with evidence) their drawbacks |
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The Best Solution and Justification for the Solution (35 points) |
– Describes his/her solution that will help alleviate the problem in detail – Develops 2-3 reasons (in separate paragraphs) why the audience should implement the solution – Explains and presents evidence how the solution is logical, feasible, and practical, and why it is the most effective one available for the writer’s local community or current/future occupation |
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Counter-Arguments (25 points) |
– Summarizes 2-3 arguments, challenging his/her solution, reasons, and evidence -Shows (with evidence) weaknesses in opposing views and refutes them effectively |

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