Question 1 Provide three examples where a small business can use integrated marketing communications IMC in their overall marketing strategy management homework help

Question 1: Provide three examples where a small business can use integrated marketing communications (IMC) in their overall marketing strategy. List at least two cost savings examples for employing IMC (250 words)

Question 2: Explain the difference (if any) between communicating with and promoting to customers. (250 words)