Read Mini Case 28 UBS: A Pattern of Ethics Scandals and answer the questions following the case study in a three to five-page paper in a three to five page paper excluding title and reference pages, including at least three peer-reviewed sources found in the Potomac Library properly cited and referenced.

Please use this strategy when you analyze a case:

1. Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case).
2. List all indicators (including stated “problems”) that something is not as expected or as desired.
3. Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub-steps a and b.
4. Identify the areas that need improvement (use theories from your textbook)
   • Specify and prioritize the criteria used to choose action alternatives.
   • Discover or invent feasible action alternatives.
   • Examine the probable consequences of action alternatives.
   • Select a course of action.
   • Design and implementation plan/schedule.
   • Create a plan for assessing the action to be implemented.
5. Conclusion (every paper should end with a strong conclusion or summary)

Additional resources:

Aspan, M. 2013. How to Fix a Banks’ Reputation? First, Admit There’s a Problem: http://www.americanbanker.com/people/how-to-fix-banks-reputattion-problem-first-admit-there-is-a-problem-1058383-1.html

Kirdahy, M. 2008. How to rebuild your corporate reputation, Forbes: 15 February, see: http://www.forbes.com/2008/02/14/corporate-executive-strategy-lead-manage-cx_mk_0215reputation.html

Stewart, J. 2011. At UBS, It’s the Culture That’s Rogue, New York Times: 23 September, see: http://www.nytimes.com/2011/09/24/business/global/at-ubs-its-the-culture-thats-rogue.html?pagewanted=all&_r=0

Thomasson, E., Bosley, C. 2011. UBS CEO quits, accepts blame for $2.3-billion trading scandal, Reuters, see: http://business.financialpost.com/2011/09/24/ubs-ceo-quits-accepts-blame-for-2-3-billion-trading-scandal/

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